Snapple 6-Pack Retail Activation

As a part of our campaign for Snapple for the National Student Advertising Competition, I created a 6-pack carrier to launch our brand new retail tactic of creating a custom variety pack. We realized that build your own variety pack was an increasing trend in the beer and wine category, and had not yet been done in the tea and juice beverage category! To stay ahead of the trend we decided to integrate this retail activation into our national campaign.